The chief financial officer’s role will continue to be driven by
multiple pressures in a fluid, ever-changing environment and grow more
complex, say members of two influential global accounting organizations.
are so used to seeing things as either black or white, but we don’t
have the luxury of that anymore,” said Quin Thong, the Hong Kong-based
finance director for Greater China with Baronsmead Consulting, in the
report “Accountants for business: Tomorrow’s finance enterprise.”
report was prepared jointly by the Institute of Management Accountants
(IMA), based in Montvale, N.J., and the Association of Chartered
Certified Accountants (ACCA), headquartered in London.