Media Kit

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THE BOTTOM LINE IS :

• currently in its 25^th year as Canada’s premier national news source for accounting and financial professionals
• targeted distributed to more than 31,000 EACH ISSUE (CCAB audit affective November 2009)
• "hot link" advertising opportunities on the web site home page,
• and distribution services for promotional material across Canada or "zones"

THE BOTTOM LINE IS UNIQUE IN THAT IT IS :

• the only publication serving the memberships of all three major national governing bodies for the accounting professions,
• up-to-the-minute with topical articles, editorials and current news for accountants and financial professionals,
• read, and referred to, by 66,000 accounting, financial consultant professionals for objective news reporting.

Our recent readership study* indicates that:

• 42% of our readers filed advertisements for future reference
• 16% purchased a product/service
• over 75% are key decision makers

We can help you plan your advertising campaign in advance by recommending the issues you may want to advertise in and showing you how to save money with our frequency discounts. Contact Jim Grice at 905-415-5807 or jim.grice@lexisnexis.ca.

* Insignia Marketing Research Inc. 2005 Readership Study, The Bottom Line, September 2005 — information available on request