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Mark Twain might be amused. Somewhat like his timeless quip about the weather, everyone talks about wanting more innovation within their organizations but no one seems to do anything about it, says Roger Martin, dean of the Rotman School of Business at the University of Toronto. Speaking to 400 attendees at the CMA Big Ideas conference in Toronto, Martin said trying to pin down how innovative ideas can thrive is a constant source of frustration for organizations today. "Who here is satisfied with the level of innovation at their company?" he asked the room, and a few hands were raised. "You know, I’ve never had more than 5 or 6 per cent of people I ask that of, who respond positively."
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